Oracle Customer Relationship Management

Oracle's integrated Customer Relationship Management (CRM) solution is a set of applications that give you information-driven sales, service, and marketing. Oracle CRM is built on an open, standards-based architecture that streamlines business processes, improves data quality, and allows all your key divisions to draw from the same source of data. This course covers all modules on CRM aspects.

Field Sales

• Sales Cycle Automation
• Opportunity Management
• Account and Contract Management
• Forecasting and pipeline analysis

Marketing

• Marketing Process Automation
• Evaluate Return On Investment
• Campaign Performance

TeleServices

• Issue Resolution
• Timely response to customer
• Automated Service Process

Module Objective:

• Understand Oracle's unique approach to customer service positions organizations to drive revenue through up-sell and cross-sell, cut service operating costs, and improve the overall effectiveness of customer service operations.